Mar 11 2010

Dominate Your Market In 4 Easy Steps

Let’s keep it simple today.   Here’s a formula for obtaining massive business success.  It’s everything I learned from hanging around entertainers during the last 20 years.

Determine What Talent You Want To Use

What skill do you really want to use every day?  Do you like to teach?  Are you a writer?  Do you like to solve problems?  Maybe you like to build things, or speak in front of a group.  Maybe you have a secret desire to act, or sing, or play music.

Decide Who You Want To Share Your Talent With

If you are a blogger, who do you want to read your blog?  If you want to teach, who do you want to learn from your teaching?  Do you like to solve business problems?  What type of business person do want to seek you out?  Imagine your ideal client/customer/audience.

Hang Out With Your Tribe And Find Out What They Want

Once you know who your ideal customer is, find out where they hang out and start building relationships with them.  How do you find them?  Look for forums on the internet.  Are there clubs for your tribe?  How about associations?  You may find them on Twitter or Facebook.  Wherever you find them, start interacting.  Find out what their problems are, what keeps them up at night.

Deliver A Solution Using Your Talent

Once you know what they want, create a solution with your special skills.  What if you can’t?  No problem.  You probably know someone who can.  They will likely compensate you for the referral.

That’s it!

What do you think?  Is this model oversimplified?  Can it really be that simple?  How would this model fit your business?  As always, your comments are welcome.