Category: Uncategorized

Mar 16 2010

St. Patrick’s Day – A Toast

I don’t have a single drop of Irish blood in me. On March17th every year, you would think I was born and raised in Ireland.  I’ve been to Ireland.  It’s an amazing place filled with unbelievable beauty.  And the people of Ireland… the friendliest I have ever met.  Today is St. Patrick’s day.  Today I’m Irish.

The businessman inside me says get to work.  Help those small business owners get more customers in the door.  Sorry, it will have to wait till tomorrow.  There’s a parade coming and I hear the Guinness man calling.

If you’re as crazy as I am about St. Patrick’s day, please share your story in the comment section below.

St. Patrick’s Day Toast
Here’s to a long life and a merry one.
A quick death and an easy one.
A pretty girl and an honest one.
A cold beer – and another one!

Mar 04 2010

Pay No Attention To The Man Behind The Curtain

What was the first thing that came to mind when you saw the title?  Did you think of the Wizard of Oz?  Did you picture the wizard trying to hide behind the curtain?

Why?  It asked you not to pay attention to the man.  When you use words like “Don’t”,  “Not”, or “No”, you give attention to the very thing you’re trying not to think about.

Magicians understand this principle and use it to fool the hell out of people!  It’s all about misdirection… or is it?  Let’s say a magician is hiding a coin in his right hand.  He then directs your attention away from the right hand – away from the right hand – look over here – not at the right hand – not at the right hand.  All he thinks about is his right hand!  It’s impossible for the magician to forget that hand.  The  audience may sense his concern and eventually start looking at his right hand and discover the coin.  So, does misdirection really work?  Not very well when done this way.

Now imagine the performer using his left hand to pick up a pencil.  He doesn’t worry about the right hand.  Instead, he directs all his attention to picking up the pencil.  It doesn’t matter if the audience looks at his right hand.  All attention is on the pencil.  The performer concentrates on how the pencil is grasped, how it will be used, and where it will be placed.  He has completely forgotten about the right hand which hides the coin.  It is no longer important.  This is a much better approach than the previous one, and results in there being no attention on the right hand.

Do you see the difference?  Instead of focusing on what you don’t want, direct attention towards what you do want.

Let’s translate this to a business.  One day your company decides to stop making red widgets.  They don’t sell well anymore.  It’s too costly to produce them.  Customers seem to be losing interest.  You have not said anything about replacing the product with something better.  Your focus is on not producing red widgets.  What you don’t want gets all the attention.  (Don’t, Not, No)

If you said instead, that you want to produce a blue widget, attention is properly placed on a new solution for your customer.  The change in wording your intent seems insignificant, but will create a huge difference in the outcome.

How are you directing your customer’s attention?

Feb 20 2010

Let’s Get Started!

Welcome!  My name is Tim Zager.  Please call me Magicdude.  That’s what my friends call me.  We’re friends, right?

Stop by often to learn the real secrets of marketing a successful business… as told by a performing magician.  I’m no David Copperfield, but who can afford him anyway!  I’m just an average guy who has been performing and hanging out with magicians and street performers for the last 20 years.

Believe it or not, magicians are business people too.  I have learned a lot about how to build relationships and get customers by studying entertainers.  I’ll share some of those lessons so you can apply them to your business.

Come back often and always feel free to comment or ask questions.