Feb 16 2010


Tim Zager

Hey!  my name is Tim Zager.  Most people call me Magicdude. It is a nickname I’ve had for many years performing as a magician.  I live in the Kansas City area with my wonderful wife and very cool teenage son.  Thanks for stopping by!

This is where I share marketing lessons I learned while hanging out with magicians and street performers for over 20 years.  Magician’s secrets are not just about tricks.  I’ll be talking about the real secrets of running a small business.

Entertainers are no different than traditional business owners.  Magicians are expected to perform miracles.  It’s the same with all business owners.  The miracles you need to perform may be different than an entertainer, but the principles remain the same.  It just happens that the successful business owners I hang out with are entertainers.  A lot can be learned from them.

Here’s my promise to you.  I will NOT use complicated marketing jargon just to make it sound like I’m a guru.  You won’t hear me talking about affinity relationships or distribution allowance.  I’ll leave terms like effective frequency and fixed-sum-per-unit method terminology to the experts.  You won’t hear me talking about hierarchy-of-effects theory or rambling on about integrated marketing communication.  I don’t even know what most of that stuff means!

If you own a business, you probably just want to know:

  • How to get customers in the door and buy your stuff
  • How to get them to come back to buy more
  • How to get them to recommend you to their friends

That’s where this blog comes in.  I like to keep things simple.  I’ll show you what I have learned as a performer so you can apply the ideas to your business.  It doesn’t matter if you run a restaurant,  cut hair, or crack bones for a living.  Maybe you run an internet business or have a consulting business you run from your home.  The ideas you’ll learn apply to any business.

Here are some tricks you’ll find on this blog. You’ll learn how to:

  • Attract interest, hold attention, and leave a lasting impression
  • Win the crowd
  • Convert skeptics into supporters
  • Direct people’s attention
  • Stay connected with your customers
  • Communicate your humanity
  • Eliminate deadly marketing mistakes

I’ll even teach you a magic trick every once in a while just for grins.  You might as well have some fun while you’re here.  I live by two simple rules:

  1. Have fun every day.
  2. If it ain’t fun, I ain’t doing it!

I encourage you to contact me any time with comments or questions.  Comment on any of the articles.  You can subscribe via RSS to receive updates.  If you want to receive email updates,  just use the form on the Home page.  I also hang out on TwitterFacebook and Google+.  Drop by and see what’s happening.  I don’t talk much about business there.

My hope for you is that you find useful information from the lessons I have learned, and be able to apply them to your business and personal life.

Have fun every day!

Tim Zager, the Magicdude